Amazon Whisperer

Here's what you need to do: 

·         Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

Revenue Drivers

11.      Leasing Gym Equipment - lease it to gyms around America so they can have the most up to date equipment

22.      Selling Gym Equipment - sell refurbished gym equipment to individuals and starter gyms.  

33.     Advertisements on the mobile Application (per click) - generate revenue through advertising for different companies, especially ones that compliment the demographics of our individuals.

44.   Advertisements on the website (per click) - same as above

55. Accessories for the gym and nutrition - sell gym accessories and nutritional supplements.

6.      Sponsorships by company to sell their products through our mobile application and website.

·         Describe what kind of product offering you believe should be next. What's the next thing your customers want?

The next thing my customers is going to want will a personal plan maker for free.  By that I mean not the standard find your plan, but through the use of body composition and body type, and medical history developing a plan that can help them succeed with the constraints they deal with.

·         Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

It will enhance my idea for my mobile application because it will add an actual, personable connection to the individuals’ experience using our mobile application and website.  This will create customer loyalty, to then only buy their accessories and gym needs from us.  Despite adding higher costs to our end it will help attract new customers, retain old ones, and add a competitive advantage.

·        

Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

This is one of a possible many equipment that could be lease or sold through my company.  Since I am a service-based when concerning the next thing I added to my product, I chose to search workout equipment on Amazon.  As seen above this machine can be used for pull-ups, chin ups, push ups, abdominal exercises, tricep exercises, and many others.

·         What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

Overall, this product averages 52% 5 star reviews, 22% 4 star reviews, and then evenly split between 3, 2, and 1 star reviews.  Individuals who have bought this enjoy that it does not take up too much space.  They also specifically really enjoyed that it is self-installable, and that it can support the weight and height of taller and heavier men.  The biggest complaints surround the assembly of the equipment.  Many individuals were missing parts or had a lot of difficulty reading and being able to follow the directions. 

·         Describe what design/usability changes you'd make to the product. 

I would add another set of chin-up grips facing towards the individual which will help target their biceps and forearms.  I would also distinctly label all the parts and make the instruction manual easy to follow to build it with numbers in order.

·         Describe why you think this product would make a good addition to your current product/service offering.

My actual product would make a good addition because it will add an additional personal component to my services.