Venture Concept
No. 2
Many if not all
individuals should exercise regularly. Some of those individuals just go
to the gym with no plan, and others go to the gym with a plan and a goal in
mind. The same routine over and over can get tiresome, boring, and not be
effective for the individual depending on the goal. On one slope
individuals eventually want to switch up their gym routine. Others want
to not have to bring paper and pencil to the gym in addition to everything
else. Our technological advances have not kept up with the age old art of
working out, and exercising in general. This area needs to be fully
integrated. We too often, do not, create effective mobile applications to
simultaneously satisfy needs of working out and the importance of tracking the
workouts and results readily on your phone. We are in the digital
age. The need of such a mobile application exists. Our phones and
technology around us keeps advancing and connecting us with all activities in
life from helping us find the best restaurant to eat out at in town to helping
us wake up during the correct time of our sleep cycle. Everything else in
the world around us has caught up with us. Working out and our mobile
technology has not. These customers are only satisfying their need through a
few different mobile applications related to working out currently. Other
than those individuals there are still potential customers that still use
pencil and paper, or just don’t keep track of their workouts at all. All
of these potential customers should keep track of their workouts, and/or have
an easier time tracking their current workouts than the method or way in which
they are being kept track of currently. The market though is somewhat
above a certain level because of the mobile data usage needed to run the
application. This will just limit the number of people that will be able
to use the mobile application.
The
service/product itself will be called Gym-in. It will be a mobile application
available on the apple app store and the google play marketplace. The
application will consist of a multitude of features centered around exercising
and working out. This application will allow workouts to be tracked in
real-time, effectively search for information concerning workout plans and
nutritional information, It will be able to match the music you should listen
to, to your workout based on your current mood, and it will allow you to
check-in where you are working out to compete with others in your area, to help
promote exercise of all forms from all individuals. There specifically
will be a find a workout plan, with personalized questions including experience,
age, current weight, goal weight, overall goal, current height, and etc.
regarded to your physical appearance. The mobile application will then be
able to run an algorithm sorting through the database of workouts and using the
answers to the questions answered by each individual to find and customize the
5 best workout plans, which can then be separated by the variable amount of
time you have available per week. This will be the center feature of the
mobile application. All of this will be connected with a website where
you can do everything you can do on the mobile application. In addition,
there is a B2B sales website as well. Through this intermediary we well
be selling and leasing the newest gym equipment. Alongside the new equipment,
we will also have refurbished equipment that can be bought. This will be
one our revenue drivers here at Gym-in.
The gym equipment will have such a large range as some equipment can be sold
for just $100 while others can sell for close to $10,000. The refurbished
equipment will look to retail for half of those amounts to be made more
affordable. In addition, we will have accessories like wrist wraps to
actual products like protein being resold. This is to add another revenue
driver despite the smaller returns. The website will include
advertisements for other companies wanting to target the same. The ads
would be sold based on time and rotational frequency over 100 different banner
ads, for example. These prices will vary and depend on what the company
wants and what I can produce in website traffic. Lastly, we would include
a premium service for five dollars a month with a one-month introductory period
for one dollar. This is my innovation and the revenue drivers I have in
place to generate positive cash flow.
My mobile
application, Gym-in, will
get America moving again. It will help individuals have that personal
trainer in their pocket they aren’t able to afford. It will give the
experts the extra personalized tip that will get you past that hump to keep
getting stronger without having a watchdog. It will help solve the issue
of time. Workouts will be sort-able by the time available. It will
help keep customers and add more. It allows for all these features and
especially combined with the personal workouts, to satisfy the needs for any
individual, whether they already workout, or have never worked out a day in
their life. Current consumers have trouble with the features, don’t even
know that the website has a coinciding mobile application, or are even
intimidated by workouts on the current mobile applications. Gym-in will be the most personalized
service available, this will help us drive advertising revenues up. By
being more organized and offering more combined features than our biggest competitor, Bodyspace which is the workout tracker
application for workout plans through Bodybuilding.com.
This will help draw customers away from their mobile application to ours. It
will not be an easy task, but since they are our only main competitor in the
market of workout tracking applications we will also be able to introduce a lot
of new users who were not using a mobile workout tracking application because
of our simplicity. The main issue is startup costs and accuracy.
Are we actually delivering the best top five individualized workouts for the
individual, and at the same time is our platform simplistic for every user,
young and old. Then lastly, will we be able to market our product enough
so our name and associated logo gets out to the public, so even if our download
rate is low, our awareness rate is high enough to offset that. As I jump
into the role of packing and supply chains, I would most likely start the
mobile application and the website simultaneously in the beginning. Then
as a means of growth add the gym equipment side of the business since we would
have at minimum more access to credit and/or cash flows for investment.
Early on, the company would consist of very few individuals. I would say
a minimum of five people, between a coder, design specialist, an expert, and a
few utility people who would deal with the financials, secretary work, and
other utility types of issues that we as a team would have to deal with.
Overall, I would play a role in the accounting and financial side of the
business while overseeing the overall product development. I would
institute an open forum for all ideas at all times from any employee.
Otherwise, it would be departmentalized based on function. For example,
there would be a design department and then an IT department which can convert
that design through code into the mobile application. These are just some
of the departments. There would also be a chief financial officer, a
chief operation officer, and a chief executive officer once the company grew
above 15 employees. This is because I believe that if the corporate culture
would be to be installed too late then it might not create the structure
necessary to continuously succeed. This is how I would fuse working out
for everyone from their pockets.
Three Minor
Elements
My most
important resource will be our simplistic integration of multiple functions all
in one mobile application. Usually for the features I am looking to
offer, usually there are multiple applications that one must download in order
to achieve all the similar functions that we will offer in one.
The next
opportunity that I have decided would be adding in the gym equipment department
in which they can be bought, leased, or sold at discount once
refurbished. This will target a businesses and help spread the mobile
application through getting gyms to sponsor the app while leasing the newest
equipment from Gym-in.
For me, I would
eventually want to sell the company while its growing. Personally, I want
to retire young and not have to work when I’m older. Also the company could
have future ups and downs but I can exploit the upside early on so I can
capitalize on a return and then reinvest my money into another venture.
2) Provide a summary of the feedback you
received from your previous venture concept description. You certainly want to
include the student feedback, but you may also include the feedback you
received from others during the "What's Next" exercise. You want to
summarize all of the feedback, but be sure to place an emphasis on what people
recommended you change about your idea. (In other words, don't just describe
the positive feedback.)
I know it says not to just describe the feedback
but that is all I can do. Everyone did
think it was a good idea. Respectively,
each had their different reasons why they approved of it. These reasons, in my opinion, show me the
things I should and did keep constant in my Venture Concept Number 2. Specifically, one person who commented liked
how I thought of leasing the gym equipment, to add another revenue driver that
would increase revenues and smooth them out as well. Also two of the three
people who commented also enjoyed reading about my concept over time and loved
watching it develop which to me, necessarily is not feedback, but in a way it
helps when I need to push forward coming up with the idea. Lastly, one person mentioned an opportunity
that I had never thought of before. This
was helping with consistency. Instead of
targeting new and old veterans at the gym, target the fact that people need
consistency and help staying on track with their workout. That
was by far the best piece of feedback I received.
3) Describe how you changed your venture
concept, based on what you learned from the feedback.
Once you've done all of this, please post
the URL here, and make the declaration. Well done!